A Kano Model Based Linguistic Application for Customer Needs Analysis
نویسندگان
چکیده
منابع مشابه
A Numerical Kano Model for Compliance Customer Needs with Product Development
Functional form and dysfunctional form of Kano model are considered as customer need regarding attribute of product. Both functional and dysfunctional forms are: Like, Must-be Neutral, Live-with and Dislike. The answers of customer regarding a product of functional and dysfunctional forms have been applied for selection of customer needs regarding product attribute (Kano evaluation). Filling–up...
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ژورنال
عنوان ژورنال: International Journal of Engineering Business Management
سال: 2011
ISSN: 1847-9790,1847-9790
DOI: 10.5772/50934